To read the syllabus and write about your oppinions Coursework

To read the syllabus and write about your oppinions - Coursework Example Quite often, I disagree with the writers and many a times, I feel that the writers of novels and scripts tend to project their personal opinions in their texts. Those opinions are understandably motivated by their personal experiences, but the writers tend to make a biased approach about discussing the subjects. Such exercises would provide me with a platform to criticize the writers and project my own response to their texts, which would be satiating and interesting. The syllabus suggests that the developers have not only carefully selected the course content, but have also planned and scheduled the delivery by students at different points throughout the course. The contents and exercises have been declared week by week in order to provide the students with a thorough insight into the course from the outset. It is great that the course content or any exercises mentioned in the syllabus. A very important part of the syllabus is the way students’ performance would be analyzed and graded. The grading as mentioned in the syllabus is well-suited to a class at college level and does justice to the activities both that are conducted within the class and outside. Another very appealing aspect of the syllabus is the fact that the professor has clearly outlined the assignments’ criteria and formats right from the beginning. This will help the students develop their assignments to the point. Also, the grading will be fair as everybody would have submitted the assignments in the same format. The syllabus addressed the requirements of a college-level English program and is centered around a range of essentials that include but are not limited to the research process, finding and quoting credible sources, mechanics of writing, and developing an understanding of diction and rhetoric. I am eagerly looking forward to the leadership roles my class-mates and I will be assigned by the professor in the class. Such activities not only enhance group

According to Crapo Acculturation Essay Example for Free

According to Crapo Acculturation Essay According to Crapo, Acculturation is what happens when members of one culture adopt the beliefs and/or behaviors of another group. Our textbook states †Although both societies may change as a result of prolonged contact, the politically or economically less powerful of the two is likely to experience the most dramatic acculturative changes as they adopt the language and certain other cultural traits of the dominant culture† (Crapo, 2013). My heart felt so heavy when watching this 40 minute film. I could not help but feel a rush of emotions and for what those children and their parents went through. As a mother, I could not imagine someone taking my child from me and shipping them away to a boarding school. Those children were tortured, beat, and worked to death, and the girls were even sexually assaulted. Once the children were released they had no self-worth. They felt like they were unable to fit in amongst society, and most importantly with their tribe. See more: The stages of consumer buying decision process essay The film never mentioned the actual reason the American Government decided to acculturate the Native Americans into Western culture. There could be several reasons they chose to do so. The first one that comes to mind is power. They also may have done this to use them for cheap labor. Another possibility as to why the American Government could have acculturated the Native Americans is because they feared what they were capable of. Acculturating others into another culture is justifiable as long as they aren’t being forced to do so against their own will. When someone is forced into acculturating it effects them badly, in a negative way. Also, it is unfair that individuals are punished for acculturating, especially when it was against their own will to begin with. References Crapo, R. H. (2013). Cultural Anthropology. San Diego, CA: Bridgepoint Education. Givens, S. F. (Producer). (2011). Indian school: Stories of survival [Video]. Lincoln Park, MI: American Indian Services, Inc. Retrieved from the Films On Demand database.

Eating Disorders and the Media

Eating Disorders and the Media The purpose of doing this research project is to provide a different perspective on the role of the media in this modern era. This research project examines the impacts of media influence on eating attitudes and it contains relevant studies and statistics regarding this particular topic. The findings of this research are confined to the United States of America and United Kingdom due to the high prevalence of eating disorders as compared to other countries. In essence, the report covers the effects of media portraying unhealthy body images, weight loss advertisements and reality shows as well as the power of Internet in promoting eating disorders. Based on the evidence, it is clear that the media is responsible for the development of eating disorders in the society. Hence, it is important to take corrective measures and look into this matter seriously before further damage is done. 1.0 Introduction Eating disorders are serious psychological illnesses that result in people having dangerous eating habits. People with eating disorders usually have a negative perception of their body image and will attempt to control their weight through excessive dieting, exercising or purging. In fact, eating disorders cannot be separated from the culture in which they arise. In western countries where thinness is emphasized as an important social value, millions of women are suffering from eating disorders like anorexia, bulimia and binge eating. According to National Eating Disorders Association (2005), approximately 10 million females and 1 million males in the United States are suffering from anorexia and bulimia while 25 million more are struggling with binge eating disorder. Other than psychological and genetic factors, research shows that the media also has a profound impact on eating disorders. The media has grown rapidly over the years with the advancement in technology and now it has the persuasive power that can manipulate the whole society by shaping peoples attitudes and beliefs. This mind-bending power of the media has brought about many debates from different institutions especially on the issue concerning the harmful effects of media exposure on eating disorders. Therefore, immediate actions need to be taken before this issue becomes more and more controversial. Even though the media has the power to shape peoples behaviors and attitudes, do you agree that the media encourages people to develop eating disorders? Looking further into the issue, we will see that the media is indeed guilty of encouraging eating disorders in the society. It portrays an unattainable standard of body image, gives leeway for pro-anorexia groups to spread on Internet and promotes dieting and weight loss. This report will show compelling evidence on how media encourages people to develop eating disorders. They are many negative effects than positive one. The research findings are confined to the United States of America and United Kingdom due to their high prevalence of eating disorders in comparison to other countries. 2.0 Media Promotes Ideal Body Image Body image refers to peoples perception and imagination of their physical appearance. It is not inborn, but learned (Ojeda, 2003, p. 8). A study conducted by Anne Becker in Fiji, where television was introduced as late as the mid-1990s, found that 83% of the people felt television had influenced their perceptions and thoughts about body image and size (Friedman, 2007, p. 31). Therefore, the role of the media in promoting an ideal body image should not be taken lightly as it can cause harmful effects on ones self-image and self-esteem. 2.1 Portrayal of Ultra-Thinness Twenty years ago, the average model weighed 8 per cent less than the average woman, but todays models weigh 23 per cent less (Media Awareness Network, 2010). As time goes by, models and celebrities are becoming thinner and thinner to match the unrealistic cultural standard of beauty. Research shows that unrealistic portrayal of women stereotype in the media can have detrimental effect on ones health. According to Healthy Within (n.d.), an average American woman is 5 feet 4 inches tall and weighs 140 pounds while an average American model is 5 feet 11 inches tall and weighs 117 pounds. These super-thin models portrayed by television and magazines make women feel unhappy and dissatisfied with their physical appearance. As a result, millions of women who fail to reach this standard of beauty feel embarrassed and guilty and the desire to be thin drives them to develop eating disorders. 2.2 Wrong message is conveyed to the Society Television has always been viewed as a source for entertainment and information, but nowadays it begins to influence peoples thinking and attitudes by emphasizing thinness as a way to measure womens worth. For example, heavier actresses often receive negative comments about their bodies and 80% of these negative comments are followed by canned audience laughter (Media Awareness Network, 2010). Besides that, fashion magazines, television and movies are constantly delivering the wrong message that women must be thin in order to be loved, accepted and successful (Schlundt Johnson, 1990, p. 59). The portrayal of happy and successful women being extremely thin has a huge impact on womens perception of beauty. It has forced women to adopt the mindset that thin is beautiful and beauty is success. When women begin to equate thinness with beauty, they will strive hard to become thin so that they are attractive enough to be accepted in the society. Therefore, in order to achieve the ideal body image standard, women violently manipulate their weight and appearance by dieting, purging and even self-starvation. Family Influence Studies show that family influence is also one of the factors that trigger eating disorders. Parents especially mothers have significant influence over teenagers body image problems. In this society where thin is still in, most mothers would want their children to look beautiful and slim. Therefore, parents sometimes inadvertently encourage their children to lose weight even though most of them are not overweight. Parents usually encourage their children to diet with good intentions but teenagers may misunderstood their meaning as being fat is not good and they should lose weight to become thinner and more beautiful. Besides that, parents with weight problems tend to be over-concerned about their childrens weight and body images. This may cause teenagers to feel the pressure to be thin and start developing unhealthy eating habits to control their weight. Since teenagers take their parents words seriously, negative comments on their weight and eating habits may diminish their self-est eem (Ojeda, 2003, pp. 21-25). In conclusion, media promotes ideal body image that can cause women to feel dissatisfied with their body size and shape. The portrayal of ultra-thinness through television commercials, fashion magazines and movies will deliver the wrong message to the society. As a result, women develop dangerous eating patterns to stay thin so that they can reach the standard of beauty portrayed by the media. 3.0 Power of Internet Internet is a powerful agent of socialization and it allows easy access to different kinds of information. The online world of pro-ED (pro-eating disorders) consists of hundreds of websites and discussion groups created by people who claimed that they have the disorders (Healthy Place, 2010). Every time we come across a pro-anorexia site, a warning sign will appear on the opening page clearly specifying that the contents of the site is pro-anorexic and should not be viewed by those who are in recovery or those who do not suffer from an eating disorder. However, many people ignore the warning and enter these sites due to curiosity. 3.1 Impact of Pro-Anorexia Websites Pro-ana websites are online communities for people with anorexia nervosa (Suite101, n.d.). These websites have proliferated rapidly due to the rise of Internet usage in the last decade. They promote anorexia as a lifestyle choice rather than a life-threatening disease (Friedman, 2007, p. 60). Most of the contents in these sites glorify eating disorders and provide tips on how to lose weight more effectively. Therefore, those people without eating disorders but actively seeking for ways to lose weight and those with eating disorders seeking for advice to conceal their disorders become the victims of pro-ana websites. Besides that, these sites also contain inspiring quotations and poetry that encourage eating disorders. The impact of pro-ana websites is so immense that there is no way back after their first visit on these sites. Most of the pro-ana websites display thinspiration pictures of waif-thin models and famous celebrities with eating disorders like Mary-Kate Olsen and Karen Carpenter to get the attention of impressionable young women (Healthy Place, 2010). After viewing these pro-ana websites, teenagers are more likely to be unhappy with their physical appearance and have a negative body image. Study shows that individuals subjected to a single viewing of a pro-ana site are more likely to have low self-esteem and become preoccupied with exercise and weight loss, as compared to the control group (Wikipedia, 2010). 3.2 Online Social Networks Nowadays, there are many social network groups available online such as MySpace, Xanga and Facebook. These online social networks have gained popularity among young people in the recent years and eventually become a tool to promote eating disorders among the members. After connecting with each other for years on unknown and secret websites, pro-anorexia groups are now moving to more public forums like Facebook to attract more people to join their groups (Newsweek, 2008). Many socially isolated anorexics join and become members of these sites because that is the only means of support available to them. Some said that the sites can help them to combat the feelings of loneliness and isolation as well as to get attention from others (Healthy Place, 2010). Moreover, they can find a circle of friends with the similar disease who understand and accept them as who they are. This makes them feel that they are not alone and thus motivated to carry on with their disorders. In short, pro-ana online networking website is a place for anorexics to establish friendship, gain support and seek solace by sharing their sorrows, joys and accomplishments with each other. Social Pressure People in professions where there is a particular social pressure to be thin such as athletes, models, dancers and actors are more likely to develop eating disorders during the course of their career. Studies found that around 15% to 25% of athletes have eating disorders, especially those involved in sports that emphasize on appearance such as figure skating, cheer leading and gymnastics (Schulherr, 2008, p. 244). Besides that, celebrities and models also suffer from eating disorders because they are placed under social pressure to look perfect in front of the camera. In order to look super skinny and sexy, they adopt excessive dieting and self-starvation which can lead to fatal health consequences in the future. For example, Ana Caroline Reston, a rising star in the modeling industry died of anorexia in 2006. Due to social pressure, she starved herself by just surviving on fruit juices, apples and tomatoes for many years. Finally, when she achieved the desired image of a supermodel, the fatal eating disorders took her life at the age of 21. In conclusion, the power of Internet in developing eating disorders among teenagers should not be underestimated. The slippery nature of the web makes the pro-ED world almost impossible to control (Healthy Place, 2010). Therefore, pro-ana websites and social networks should be monitored so that less people would be misled by the harmful information inside these sites. 4.0 Media Promotes Dieting Dieting can be defined as the attempt to lose weight by restricting food intake. Excessive dieting behavior may eventually lead to the development of eating disorders because severe weight loss is the primary symptom of anorexia nervosa. When the power of the media is misused by the advertisers to promote dieting and their diet products, the media can become a formidable force that leads millions of people worldwide to the possibility of eating disorders. 4.1 Exposure to Magazines and Advertisements Advertisements in magazines and television are featuring extremely thin models and celebrities to make women think that they are fat. When women start to fear of gaining weight, they will pursuit dieting as a way to lose weight. As a result, Americans spend over $50 billion on dieting and diet-related products each year (Healthy Within, n.d.). Since the standard of beauty portrayed by the media is unattainable to most people, consumers will never feel satisfied, and therefore creating an endless demand for beauty and weight loss products. Hence, it is certain that these industries are actually earning profit from encouraging a life-threatening disease in millions of women (Friedman, 2007, pp. 27-31). Furthermore, studies also show that adolescent girls who are frequent readers of fashion magazines record higher prevalence of dieting and exercising behaviors to lose weight as compared to those infrequent readers. Many people start to take up dieting because they are motivated by the pictures in the magazines. Dieting books are usually the best-seller because most people are attracted by the diet tips provided inside these books (Schlundt Johnson, 1990, p. 59). Thus, it is evident that the fear of being fat has dominated many young women and adolescent girls and this eventually leads them to engage in excessive dieting and unhealthy eating habits. 4.2 Weight Loss Reality Shows An increasing number of weight loss reality shows are appearing on television screens and all of them demonstrate major results that can be achieved through dieting and exercising (DietWords, 2010). For example, The Biggest Loser is one of NBCs most-watched prime-time programs and it has attracted approximately 10 million viewers each week (The New York Times, 2009). The programs target is to obtain a weight loss of more than 15 pounds per week through severe caloric restriction and many hours of strenuous exercise. However, health care professionals disagree with such extreme routine as it is not advisable to lose more than two pounds a week. These weight loss reality shows can have detrimental effects on the health of the contestants as well as the viewers. In order to win the money reward, some contestants may develop harmful practices to lose more weight within a shorter time. On the other hand, viewers are made to believe that rapid weight loss can be obtained from dieting. Consequently, they may try to emulate the contestants by developing unhealthy eating behaviors to lose weight, which eventually leads to long term fatal effects on their health. Peer Pressure Peer pressure refers to the influence exerted by a peer group in encouraging a person to change his or her attitudes, values, or behavior in order to conform to group norms (Wikipedia, 2010). This is common among teenagers because most of them spend more time with their groups of friends rather than staying at home. However, when teenagers encounter with negative peer pressure relating to their eating habits, it is very dangerous because they may lack the maturity to handle this kind of pressure. When teenagers are teased by their friends about their body size and shape, they will feel the urge to control their weight by dieting, which may lead to the development of eating disorders. Therefore, peer pressure is a factor that triggers dieting and eating disorders among young people. In conclusion, the media has brought about a dieting obsession in the society. Hence, it is clear that frequent exposure to weight loss reality shows, magazines and advertisements can contribute to the development of eating disorders. 5.0 Conclusion In summary, the media is the driving force behind the development of life-threatening eating disorders in millions of people worldwide. It reinforces the intense fear of weight gain among women by portraying pictures of super-thin models, encourages the development of eating disorders through the expanding online world of pro-ED and promotes dieting through weight loss reality shows and advertisements. All three arguments mentioned are clear cut showing that the media is guilty of promoting eating disorders in the society. In time to come, more people will be suffering from eating disorders because of the influence of the media. As the impacts of media influence cannot be seen in the short run, many people do not realize that it can actually lead to serious health consequences in the future. By the time they suffer from an eating disorder, nothing much can be done except to seek treatment and counseling for recovery. Prevention is better than cure. Thus, before it is too late, we should find ways to harness media power for good instead of evil. When there is no enemy within, the enemies outside cannot hurt you (Quotes Daddy, 2010). Therefore, love yourself more and enjoy life to achieve happiness within yourself, only then you will not be conquered by the fear of weight. Stay away from eating disorders and you will never regret. 6.0 Recommendation The following recommendations have been made to rectify the role of media in promoting eating disorders. Avoid using underweight models in the fashion industry as they portray thinness as the standard of beauty. In addition, this report recommends further work to: Set a minimum entry for modeling industry where all models should have a Body Mass Index (BMI) of between 18.5 to 25 Ban models who have a BMI of less than 18 Organize fashion shows that promote healthy body image Ban pro-ana websites that promote eating disorders as a lifestyle. In addition, this report recommends further work to: Introduce laws to impose punishments or fine on any means of mass communication that promotes eating disorders Establish pro-recovery websites and support groups to encourage those people who wish to seek recovery from an eating disorder Research the claim that government control over the media (e.g. censorship) can help to reduce the harmful contents in advertisements and reality TV shows. In addition, this report recommends further work to: Monitor and filter the harmful contents available on any means of mass media including movies, television and Internet Organize Eating Disorders Awareness Week and video competition to raise awareness on eating disorders

Essay --

Ethics in School Psychology School psychologists are presented with making ethical decisions on a daily basis due to the delicate balance between the needs of schools, parents, and children. What may be in the best interest of the child may conflict with the desires of the parents or may require services the school would rather ignore. Ethical dilemmas become increasingly complicated when state or federal laws conflict with ethical principles that could result in legal consequences. Ethical issues are a critical component for both the training and professional guidelines for the American Psychological Association (APA) and the National Association of School Psychology (Nagle, 1987). The current paper will provide an overview of the four overarching NASP ethical principles alongside examples of common ethical dilemmas faced by school psychologists. Respecting the Dignity and Rights of All Persons The first principle outlined by NASP (2010) states that: School psychologists engage only in professional practices that maintain the dignity of all individuals. In their words and actions, school psychologists demonstrate respect for the autonomy of persons and their right to self-determination, respect for privacy, and a commitment to just and fair treatment of all persons. (p. 302). Additional principles subsumed under this overarching principle include: (a) autonomy and self-determination; (b) privacy and confidentiality; (c) fairness and justice. Autonomy and self-determination respects each individual’s right to make decisions that affect him or herself including consent and assent processes. There are ethical exceptions to parental consent, such as consultation services to a teacher regarding interventions with a child tha... ...e of school psychologists’ responsibilities demands an effective strategy to approach ethical dilemmas. Conclusion Ethical considerations are an integral component to every school psychologists’ job. NASP (2010) outlines four overarching ethical principles including: (a) respecting the dignity and rights of all persons; (b) professional competence and responsibility; (c) honesty and integrity in professional relationships; (d) responsibility to schools, families, communities, the profession, and society. These principles elucidate the complex nature of possible ethical dilemmas that can arise across the diverse range of school psychologists’ roles. A thorough knowledge of ethics and law make up the foundation for providing effective services to students, families, and schools. Without an understanding of ethics, school psychologists could do more harm than good.

Filipino Mental Health Culture Paper

Introduction â€Å"Culture comprises of shared beliefs values, and practices that guide a group’s members in patterned ways of thinking and acting. Culture can also be viewed as a blueprint for guiding actions that impact care, health, and well-being† (Leininger & McFarland, 2006). â€Å"Culture is more than ethnicity and social norms; it includes religious, geographic, socio-economic, occupational, ability-or disability-related, and sexual orientation-related beliefs and behaviors. Each group has cultural beliefs, values, and practices that guide its members in ways of thinking and acting.Cultural norms help members of the group make sense of the world around them and make decisions about appropriate ways to relate and behave. Because cultural norms prescribe what is â€Å"normal† and ‘abnormal,† culture helps develop concepts of mental health and illness† (Varcarolis & Halter, 2010). Discussed further will be the mental health of Filipino Ame ricans as well as mental health information from The Philippines. Mental Health Needs â€Å"A strong belief that spirits are a cause of physical and mental illness is prevalent throughout the Western Pacific Region, including the Philippines.The strong influence of religion on the Filipino people has however, generated a strong and positive sense of spirituality, which is considered a source of strength in the individual. Since this spirituality is actively acknowledged and practiced in communities, it is recognized as a major coping mechanism in times of social deprivation and disadvantage, crises, political upheavals, and natural and man- Running Head: FILIPINO MENTAL HEALTH CULTURE PAPER 3 made disasters.Psychosocial intervention programs during these times often integrate a psycho-spiritual approach. It is though that the rate of successful suicide is low because taking one’s life is considered a sin (Conde, 2004). † Family Support â€Å"The family is the basic un it of society. It is still considered to be very important and there is active consciousness in the majority of Filipinos to preserve this despite the many social conditions that threaten its structure and the roles within it.While the nuclear family is evolving in the rapidly expanding urban areas, extended families are still prevalent. Families are clos-knit and influenced by tradition. Major decisions are not made unless parents are consulted and have given their approval. Family support is crucial as a basis of community support in times of need† (Conde, 2004). â€Å"Mental illness is dealt with through the help of family and friends and faith in God. One's mental affliction is identified as the family's illness and is associated with shame and stigma.The open display of emotional affliction is discouraged in favor of social harmony. Assistance is often sought from relatives and peers before approaching professionals. Decisions, including health care practices and prefere nces, advance directives, and consent for procedures and treatment, are commonly made in consultation with the family† (Sanchez & Gaw, 2007). â€Å"Some families view children with mental illness as â€Å"bringers of good luck†. Filipinos willingly interact with persons with mental illness, but they may not accept them as cohabitants or employees.The rejection is based on the belief that persons with mental affliction are Running Head: FILIPINO MENTAL HEALTH CULTURE PAPER 4 dangerously unpredictable. Filipinos generally unconditionally sacrifice time and vocation to accept and care for their disabled family members† (Sanchez & Gaw, 2007). Access to Mental Health Care â€Å"Among Asian American ethnic groups, Filipinos have the second largest representation (behind their peers of Chinese ancestry) within the total Asian American Pacific Islander population of approximately 10 million people (U.S. Census Bureau, 2002). † â€Å"Although Filipino Americans ar e generally categorized within the aggregated â€Å"Asian American: group, Asian Americans are not a homogenous group with respect to mental health status. † In a study comparing Asian ethnic groups and Asian-specifically Filipino Americans have been found to have one of the highest levels of depressive symptoms of all Asian ethnic groups in the United States, second only to Korean Americans. Although the need for psychiatric treatment exists, Filipino Americans were found to underutilize ublic outpatient mental health services (Baello & Mori, 2007). â€Å"It would seem that Filipino Americans, perceived as the most westernized of the Asian Americans, would be more apt to adapt to the American culture. However, they remain among the most mislabeled and culturally marginalized of the Asian Americans. Increased time of residence in the United States may not necessarily reflect an increase in the adoption of American lifestyle and culture† (Sanchez & Gaw, 2007) The Philip pines have a National Mental Health Policy.There is no mental health legislation and the laws that govern the provision of mental health services are contained in Running Head: FILIPINO MENTAL HEALTH CULTURE PAPER 5 various parts of written laws such as Penal Code, Magna Carta for Disabled Person, Family Code, and the Dangerous Drug Act. The country spends about 5% of the total health budget on mental health and substantial portions of it are spent on the operation and maintenance of mental hospitals. The new social insurance scheme covers mental disorders but is limited to acute inpatient care.Psychotropic medications are available in the mental health facilities (World Health Organization 2006). There are fifteen community residential (custodial home-care) facilities that treat 1. 09 users per 100,000 general populations. Mental hospitals treat approximately 9 patients per 100,000 general populations and the occupancy rate is 92%. The majority of patients admitted have a diagnosis of schizophrenia. All forensic beds (400) are at the national Center for mental health.Involuntary admissions and the use of restraints or seclusion are common (World Health Organization 2006). Guidelines For Treatment A culturally sensitive approach is recommended when considering treatment of Filipinos and Filipino Americans. These guidelines include: pay attention to immigration history and regional orientation, determine the underlying reason for treatment, ensure adequate understanding of the diagnosis and treatment plan, bearing in mind that social inhibitions and nonverbal cues can mislead the practioner, use visual cues and communicate in a ollaborative manner, facilitate dialogue, inquiring about physical as well as mental health complaints, utilize the family and identify the patient’s power hierarchy, allow the patient time to process any information given, respect personal space, note mannerisms without making assumptions about Running Head: FILIPINO MENTAL HEALT H CULTURE PAPER 6 their meaning, do not be misled by the presenting affect maintain judicious use of medications, and engage the patient by actively focusing on the individual’s symptoms (Sanchez & Gaw, 2007) ConclusionAccess to mental health facilities is uneven across the country, favoring those living in or near the National Capital Region. The national mental health policy was put into operation relatively recently. Community care for patients is present, but is limited. The poor involvement of primary health care services in mental health is also a feature shared with many low and lower middle resource countries. Psychiatrists should not hesitate to assume a medical role.Increased priority to resources and a strategically coordinated network of social services that recognizes specific sociopolitical, economic, and cultural needs have to be in place when delivering mental health services to Filipinos and Filipino Americans. It is ideal to have such services within existin g medical institutions and staffed by culturally sensitive medical, psychiatric, and social service personnel. Psychiatrists need to embrace culture as a powerful factor in understanding the Filipino-American experience.A culturally sensitive and imaginative approach to the individual should be undertaken. Running Head: FILIPINO MENTAL HEALTH CULTURE PAPER 7 References Baello, J. , & Mori, L. (2007). Asian values, adherence and psychological help-seeking attitudes of filipino-americans. Journal of Multicultural, Gender and Minority Studies, 1(1), Retrieved from http://www. scientificjournals. org/journals2007/articles/1261. pdf (Baello & Mori, 2007) Conde, B. (2004). Philippines mental health country profile.International Review of Psychiatry, 16(1-2), 159-166. Retrieved from http://www. hawaii. edu/hivandaids/Philippines_Mental_Health_Country_Profile. pdf Leininger, M. , & McFarland, M. (2006). Cultural care diversity & universality: A worldwide nursing theory (2nd ed. ). Sudbury, MA: Jones & Bartlett (Leininger & McFarland 2006) Sanchez, F. , & Gaw, A. (2007). Mental health care of filipino americans. Psychiatric Services, 58(6), doi: 10. 1176/appi. ps. 58. 6. 810 United States Census Bureau. (2002). The Asian Population: 2000.Retrieved from website: http://www. census. gov/prod/2002pubs/c2kbr01-16. pdf Varcarolis, E. M. , & Halter, M. J. (2010). Foundations of psychiatric mental health nursing, a clinical approach. (6 ed. ). St. Louis, Missouri: Saunders: Elsevier (Varcarolis & Halter, 2010) Department of Health, Manila, The Philippines, Department of Health, Manila, The Philippine. (2006). Who-aims report on mental health system in the philippines. Retrieved from Wold Health Organization website: http://www. who. int/mental_health/evidence/philippines_who_aims_report. pdf

Charlotte Beers at Ogilvy and Mather Worldwide Essay

1 Recommendations 1.Define Brand Stewardship work procedures, provide coaching and training to gain support in the middle/lower management. Create an O&M-brand, use BrandPrint for O&M itself. 2.Align the organizational structures of the company by establishing profit centers. Focus the ERP system on worldwide CRM. Adjust the compensation system to reward brand thinking and brand management. 3.Recraft and connect the vision to O&M’s core values, create a visible BHAG and specify tangible objectives. Establish symbols like the colour red and a brand hall of fame. 4.Create and man a global brand stewardship coordination officer position to support Beers and enable her to focus on selling the vision to the clients. 5.Resegmentize customers by focussing on building brands for large, globally operating Fortune 500 companies. 2 Rationales 2.1 Internal Propagation of the Vision Propagation has top priority because of unbalanced internal and external situation. To ensure a high quality of customer service, it is necessary to make sure that all parts of the service marketing triangle are equally prepared and committed to the new brand-oriented vision. Currently, the management has already attracted a number of clients with the concept of Brand Stewardship, but has fallen behind in communicating its ideas and implications to the middle and lower management and to the front-line employees. This is hazardous, because it has built up a service promise to the customers which the company cannot fully keep and deliver at the moment. This will directly  lead to significant customer dissatisfaction, hence it must be the top priority to propagate the vision internally. Missionaries, training and communication are most effective for a top-down approach. In order to find the most effective measures, it is essential to keep in mind that Beers has brought the vision to the company as an outsider and has installed it from the top. Therefore it is vital to broaden the community that carries this vision. The O&M’s employees, who developed a certain inertia during the successful eighties, must gain intrinsic motivation to adapt to the vision by understanding what is in it for them and what the way is to realize these benefits. This also includes that strong resisters who cannot identify themselves at all are to be convinced that it is best for them to leave the company. The Doral Arrowwood group should be appointed as â€Å"missionnaries† to spread and anchor the idea of Brand Stewardship in all O&M departments. Besides the vision idea, brand-oriented work procedures and concepts like the brand audit and BrandPrint must be formally defined and introduced by coaching and training sessions as well as by communicating them through channels like the corporate intranet, employee brochures and letters and company speeches and forums. The early visible successes of the new approach like the Jaguar BrandPrint and the American Express recapture should be used to illustrate its potential. Shaping O&M as an own brand by using BrandPrint is important for credibility. O&M as an advertising agency sells the development of brands as their primary service. This puts it in the somewhat delicate situation that in order to not lose credibility, it has to prove its abilities by developing the name O&M itself into a brand standing for strong brands. I recommend using the concepts of BrandPrint and brand audits for the twofold benefit that it yields valuable information about the change progress towards Brand Stewardship and gives the employees a deeper insight in how to apply these concepts appropriately. 2.2 Alignment of Organizational Structures Changes in the external industry conditions call for organizational changes. The advertising industry has changed dramatically over the last few years. Globalization had its impact, advertisement spending has been cut, the importance of mass media has decreased in favour of direct marketing and simple independent campaigns have become offered as a commodity. O&M’s organizational structure has not been adapted to these changes and is therefore not adequate to meet the requirements for a successful implementation of the new vision. The communication breakdown between local offices and international management reflects this as well as the prevailing disagreements about financial allocations. Turn offices and WCS into profit centers and put the ERP focus on CRM. A method to solve the problems about how to distribute the revenues and workload between WCS and local offices is to turn them into profit centers. The WCS will manage the direct account contacts and coordinate global brands and campaigns. The local offices are then subcontracted for local adaptation and implementation. This separation will also clarify the reporting relationships between the management-oriented WCS and the creativity-focused local offices. To remedy the communication problem, facilitate a thorough knowledge and information exchange and ensure consistency as necessary for global Brand Stewardship, the company’s ERP system must be refocused on Customer Relationship Management aspects. The data extracted from Beers’ client interviews will prove helpful in identifying these aspects. Company-wide accesses to this CRM system will empower front-line employees to fulfil the quality service promise given to the clients and will furthermore create a sense of network and community in the company. In addition, it will reduce transaction cost and boost efficiency, thus enabling O&M to maximize the profitability of voluminous global accounts. Make the incentive system reward brand thinking and brand management. The salary and incentive system must reflect the differences between the local offices and the WCS, but both must award efforts supporting the Brand Stewardship idea. Therefore it is advisable to grant WCS executives a bonus dependant on the world-wide reputation, volume and number of the brands they are responsible for. Incentives for local offices should be based on the current implementation and customization success of the brand, determined for example by local polls and changes in clients’ sales revenues. 2.3 Recraft the Vision and connect it to Symbols Attach the brand vision to the company’s core values. Since the mission did not evolve from the company but was brought from outside, it is necessary to make sure that it gets connected to the core values of O&M. In order to achieve this, those core values must be â€Å"re-identified†, specified and checked whether they still prevail in the company. The allusion of fiefdoms within O&M indicates that the statement of â€Å"not having time for prima donnas and politicians† is currently rather wishful thinking than reality. Erect a BHAG and a tangible milestone plan. Besides this, the vision catchphrase might be quite elegant, but is not specific and vivid enough to create directly visible targets and a so-called Big Hairy Audacious Goal, a long-term motivation point. â€Å"We will be the stewards for two thirds of the most valuable brands† is a more suitable formulation for such a kind of goal. Tangible objectives are also of great importance for creating motivation and sustaining the momentum of the organizational change. Therefore, a milestone plan should be set up, saying that within the next year the ten most important client accounts should be turned into fully-fledged Brand Stewardship relationships, and for an equal number of new clients a Brand Stewardship should be established. Symbolize the brand vision with the corporate colour red and a brand hall of fame. In order to anchor the vision in the company and to attach it emotionally to the employees, it must be connected to symbols. The distinctive red corporate colour can be exploited and should be made associated with the brand vision, for example by slogans like â€Å"Think red!†. Founding a representative â€Å"hall of fame† with well-known and successful brands that have been developed and stewarded by O&M will also help convincing and committing employees to the idea and will generate a sense of pride of what they created. 2.4 Appoint a global Brand Stewardship Officer Beers as a leader needs a capable operations manager besides her. The good success of Charlotte Beers’ first year as the leader and change agent of O&M indicates that she has the capability to fill the leadership vacuum which was opened when the founder David Ogilvy left the company and could so far not be successfully refilled by his successors. But in order to effectively implement the brand vision, it takes more than a good leader that stands for the right things to do. A dedicated manager to then do those things right is equally crucial for a sustained change process. Appoint an established O&M executive as CBSO. For this reason, Beers should create the position of a Chief Brand Stewardship Officer, responsible for the implementation of the brand concepts and for coordinating and steering the global operations. The country and zone managers should report to him, whereas he directly reports to Beers. This gives Beers the opportunity to fully dedicate her time on what she is best at: representing the vision inside the company and selling and communicating it to the clients and to the public. It is advisable to appoint an established O&M executive for this CBSO position, since a thorough understanding of the prevailing business processes and an anchored trust base will provide helpful for this task. 2.5 Resegmentation of Customers Globally operating Fortune 500 companies are the target clients for O&M. The investment into the CRM system and the organizational structure for world-wide brand coordination is substantial. To justify that expenditure, it is necessary to build volume by targeting the largest corporations which have a need for truly global brands. In case of scarce resources or busy local offices, small accounts and local clients have to be dropped first. This will also help to establish the company image as the brand steward of the giants and aid to fully turn the recently positively developing profit margin into substantial bottom-line results.